Background
In April 2014, a boutique financing company in Geneva, Switzerland, faced a severe crisis. Their online reputation was marred by over eight defamatory search listings dominating the top Google search results. These listings, including four Ripoff Reports, and entries on Mortgage Grapevine and Complaint Board, cast a long shadow over the company’s online image, significantly damaging their reputation.
The Challenge
The negative content occupied more than 80% of the web share related to the company’s business information. This not only hampered their online presence but also eroded customer trust. Prospective clients encountering these damaging reports were likely to be dissuaded from engaging with the firm. Recognizing the urgency of the situation, the company sought the expertise of Rohan Rajan, the founder of Brandy Inc., a renowned reputation management firm.
Initial Analysis
Rohan Rajan, who has been a stalwart in the digital marketing space since 2001 and has specialized in crisis management and reputation cleanup since 2010, took charge. His team at Brandy Inc. conducted a comprehensive analysis of the company’s online presence. The findings confirmed the gravity of the situation: multiple defamatory listings were dominating top search positions for nearly all brand-related keywords, posing a critical threat to the company’s business prospects.
Strategic Response
Rohan Rajan and his team devised an advanced reputation management strategy tailored to the unique challenges faced by the financing company. The primary objective was to suppress the negative content and promote positive or neutral content, thereby improving the company’s online image.
Immediate Actions
The campaign kicked off with aggressive content creation and search engine optimization (SEO) techniques. Within 48 hours, the team began to see significant shifts in the search results. Positive content started to replace the defamatory links, marking the initial success of the campaign.
Results
- First 48 Hours: The immediate application of advanced strategies led to the initial outranking of negative listings. Positive content began to appear in place of the defamatory links.
- First 45 Days: Continuous and concerted efforts over the first month and a half resulted in all eight defamatory listings being pushed off the first page of Google search results for the company’s name.
- Subsequent Months: With ongoing reputation management efforts, Brandy Inc. succeeded in completely eliminating the presence of defamatory search results from all relevant brand name searches. The company’s online reputation was restored, showcasing a more accurate and favorable representation of the firm.
Conclusion
The timely and effective intervention by Rohan Rajan and his team at Brandy Inc. transformed the online presence of the Geneva-based boutique financing company. Through meticulous strategy and execution, they suppressed negative content, restored the company’s reputation, and reinstated customer trust.
If your business is facing similar challenges, don’t hesitate to seek professional assistance. Learn more about our services and how we can help you by filling out our RFP form.
